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  Patient Audit Diary



Why Patient Diary Audit?

As a product manager, you hope to convey the detailed information of the products to most of the professional doctors through frequent visits of medical representatives so that your products can take up a place in the market, and hopefully compete for more market share.

 

To compete in the increasingly intense market, you will focus your sales strength on segmenting the market depending on the goal of products and further filtering in the newly-selected targeting market.

 

Every pharmaceutical company exerts a lot of efforts on promoting new treatment indication; however, it is more important to track and learn whether this indication is adopted by clinical treatment, and whether it widens the adaptation of your products.

 

The most key point is how to closely track the therapies of doctors, especially those in the segmented market so that you can slightly adjust your brand marketing strategies to guarantee thorough implementation of the products in the clinical treatment.

 

What content in the PDS questionnaire?

 

Patient diary audit can help you:

Precisely track the prescription share of different brands, competitors

Track doctor¨s prescription pattern to a disease or a segment

Segment the market by patients' profile and treatment pattern

Define new potential market segment

Analyze the switch status of competitors and reasons

Validate the practice performance of market targeting strategy

 

 

 

 

 

 

 

Useful Links

State Food and Drug Administration  

Ministry of Health of the people¨s republic of China

Chinese Center for Disease Control and Prevention

National Development and Reform Commission

Hao Yi Sheng

Ding Xiang Yuan

 

 

 

 


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